Recent developments in ATM technology

There’s been some interesting discussion within the IDC community on how ATMs technology has matured in recent years. Whilst improvements have included personalization – which, I agree, needs to be enhanced - and cash deposits, there is little comment on actual cash dispensing ability. The industry has also experimented with marketing at this channel, however providing high customer service as a core service must continue to be a focus. As Marc de Castro suggests “People want fast transactions and not commercials when at the ATM”. Regardless of advanced functionality, ensuring maximum availability and increasing the speed of transactions continue to be the mainstays of strong customer service at this channel.

For the full debate see http://idc-insights-community.com/posts/fff30e0ca0

Martin Macmillan