ATMs having a bubble - Cash machines go cockney

Bank Machine, the supplier of ATMs, has introduced a Cockney rhyming slang option on five of their East London ATM machines http://www.telegraph.co.uk/news/newstopics/howaboutthat/6077110/Cockney-rhyming-slang-introduced-in-bank-machines.html]. This is part of a three month campaign intended to be an amusing way of recognising the cockney dialect traditionally spoken in East London. If successful, it’s thought that Bank Machine may expand the campaign further to include Geordie, Scouse, Brummie and Scots dialects.

The campaign has had a positive response with many locals and tourist going to “have a butchers” (look) at the unique ATMs. Unlike most of Bank Machines’ other ATMs, the five cockney slang ones are currently free of charges. While this is a light hearted way of recognising the cockney dialect, it highlights how financial institutions recognise the importance of interacting with their customers and the lengths they are willing to go to retain their loyalty. In a time when banks face the challenges of retaining customer trust and facing aggressive competition, it is vital they remain innovative across all channels especially the ATMs, the most frequent touch point for banking customers.

Ian Kerr