Link Consumer Committee recently published its annual report on the UK’s cash machine network and how it works best for cardholders.
The report focused on the growth of free to use ATM’s in the UK’s most deprived areas. This has been steadily increasing and is set to expand across a range of communities.
ATMs continue to be the most frequent touch point for banking customers, and the free to use ATMs will be a positive service within poorer areas of the country.
This new provision allows customers more affordable access to cash while also allowing for increased numbers to use self-service banking. Banks recognise the importance of answering their customers’ needs now more than ever, and this action demonstrates the lengths they are prepared to go in terms of customer service.
Ian Kerr
Tuesday, 8 September 2009
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